MAKING MOBILITY
ACCESSIBLE IN GREECE
How Kosmocar introduced Athens to subscription with :Dribe
The evolving market and the need for change
The collaboration between Kosmocar and :Dribe began with a simple realization: mobility is evolving. Consumers worldwide now expect services on their terms – digital solutions tailored to match their changing needs and lifestyles. Yet, most mobility offerings still involve lengthy processes, physical interactions, and complex financial arrangements. Getting a car, in any form, is often seen as a hassle, with buyers’ remorse and financial worries clouding the user experience. In Greece, following a period of financial challenges, the focus has shifted to digitalization, aiming to catch up with European peers. The urge for an increased digital and hassle-free daily life is clear. These observations, initially led Kosmocar to ask the question:
How can we offer mobility in a way that matches the changes in consumer expectations and requirements?
Being on the right side of history
Historically, the automotive sector hasn’t been at the forefront of innovation or digitalization. However, that only further enhances the opportunity to explore new ventures that could redefine the industry. Kosmocar, already shaping Greece’s mobility landscape, quickly identified subscription services as the perfect opportunity to stay competitive driven by new trends and technologies and continue leading the future of mobility in an increasingly changing market.
"By adding a well-tested, customer-driven subscription model to our existing business, we could expand our mobility services and put the power of mobility back into the hands of people”
Yiannis Emirzas, CEO of Kosmocar
Meeting :Dribe
It was clear that a new solution like this neither could nor should be developed from scratch; it would require significant investment and years to finalize. It was only a matter of time, before competitors would consider introducing some form of digital subscription service in Greece. To be a frontrunner on this change, quick implementation became essential. The search for partnerships began and the discussions with :Dribe quickly gained attention.
Founded in expertise and experience
For Kosmocar, several specific factors make :Dribe an attractive partner. While many companies offer solutions in the subscription space, :Dribe provides not only the necessary technology and platform but also valuable experience in running a subscription business. With seven years of operational experience as Denmark’s largest subscription provider and as a subsidiary of the country’s largest automotive player, Semler Group, :Dribe has unique insights into the challenges and requirements of launching a subscription business within an automotive group.
Meeting :Dribe
It was clear that a new solution like this neither could nor should be developed from scratch; it would require significant investment and years to finalize. It was only a matter of time, before competitors would consider introducing some form of digital subscription service in Greece. To be a frontrunner on this change, quick implementation became essential. The search for partnerships began and the discussions with :Dribe quickly gained attention.
Founded in expertise and experience
For Kosmocar, several specific factors make Dribe an attractive partner. While many companies offer solutions in the subscription space, Dribe provides not only the necessary technology and platform but also valuable experience in running a subscription business. With seven years of operational experience as Denmark’s largest subscription provider and as a subsidiary of the country’s largest automotive player, Semler Group, Dribe has unique insights into the challenges and requirements of launching a subscription business within an automotive group.
“At :Dribe, we see a substantial, untapped potential in Greece. :Dribe offers a competitive edge in having built a powerful digital platform that allows for efficient administration of an extensive fleet of vehicles. Our platform facilitates a subscription-based business model that requires minimal manual intervention and optimizes resource utility”
Jesper Hill-Kjærsgaard, Boardmember at :Dribe
What was the match?
The :Dribe franchise package includes a range of offerings focused on streamlined implementation and process automation. It features seamless integration with existing ERP systems, an accessible operations portal, a user-friendly app, Business Intelligence dashboards, a comprehensive Marketing and Branding manual, CRM workflows, and best practices in the ':Dribe Hub.' These tools support growth without a proportional increase in staffing, making :Dribe a sustainable solution for running a profitable business. :Dribe offered Kosmocar a cost-effective entry into the subscription space by allowing them to leverage existing assets and infrastructure.
Embracing local requirements
Beyond the product itself, the adaptability of the :Dribe solution was vital to Kosmocar, and an ongoing dialogue and openness between the two partners were crucial. Adjustments to the core offering were necessary to address the unique legislative and commercial factors of the Greek market, such as accommodating individual companies (sole proprietors) and enabling sub-franchising to expand coverage to major Greek islands.
Implementation and Early Results
Implementation was swift, and with thorough onboarding, Kosmocar opened its first location in Athens within months. Project managers from both companies collaborated closely to ensure a seamless handover. With all processes documented in the :Dribe Hub, Kosmocar employees had access to best practices for operations, marketing recommendations, and documentation for all features and systems, leading to a smooth transition and a significantly shorter time to market than would could otherwise have been expected. In the first month after launch, over 20,000 users downloaded the :Dribe app, and within a few months there was more than a 100 :Dribe cars roaming the streets of Athens catering to both private consumers and businesses.
“For our franchisees we do not only deliver a finalized brandbook and CVI with guidelines on brand and communication, but we also provide over 60 automated communication flows requiring only translation. This allows for easy access to a significant commercial power as part of the initial launch, requiring only few resources and adaptations”
Niels Kiel, Chief Marketing Officer at :Dribe
2- 3 months from contract signing to live launch
Kosmocar started with a coreteam of 5 people
Locations: 2
(5 - 7 more in pipeline)
The future of car subscriptions in Greece.
Though still in its early stages, the partnership has received overwhelmingly positive feedback, with media events attracting significant public interest. Thanks to a digital foundation and comprehensive data insights, Kosmocar can proactively assess seasonal changes to their userbase and adapt strategies based on their drivers' behaviour in Greece. Kosmocar and :Dribe expect the introduction of :Dribe to significantly influence the expansion of subscription-based mobility solutions in Greece. With this strong collaboration between a born-digital platform and an experienced automotive corporation, Greek consumers and businesses will continue to enjoy the simplicity of car subscriptions.
More than 20.000
App downloads
More than 35.000 website visits
“We knew we had found the right partner in :Dribe. Looking ahead, we expect that our ability to leverage our existing investments will continue to play a central role in our growth and the expansion of subscription-based mobility solutions in Greece – powered by Kosmocar and refined by :Dribe”
Stamatis Bogeas, Head of Kosmomove
+45 51 62 42 41
Mathias Hegaard
CEO
Niels Kiel Nielsen
cmo
Contact us if you have any questions or want to learn more about the benefits of using :Dribe.
Jesper Hill-Kjærsgaard
CEO
Erik Asbjørn Arvid
CCO
Jesper Hill-Kjærsgaard
CEO
Niels Kiel Nielsen
cmo